Statement of Purpose


Aims and objectives of the establishment

1)    Our aim is to deliver a quality service with a high standard of preventive dental care and minimal intervention dentistry in a caring, safe and relaxing environment.


2)    Our aim is to educate and give patients the knowledge to be able to take self care steps to prevent dental disease or further recurrence of dental diseases in the future.


3)    Our aim is to provide each patient with an appropriate and specific tailored individualised preventive care and treatment plan and together set achievable goals and targets for patients to ultimately achieve optimal oral health.


4)    Our aim is to get patients coming on a regular basis and that they look forward to their dental care visits. In return they will receive and gain the benefits of oral health. By providing regular care at appropriate intervals for our patients, we will promote good oral health and foster an understanding of its benefits in overall general health and wellbeing.


Our aim is to work with our patients to achieve and receive the benefits when good oral health is gained and that they also understand the benefits of this in relation to the oral systemic body connection. We aim to get patients to understand by achieving good oral health, their overall general health and well being can also improve.


We aim to educate patients about the common shared risk factors (poor nutritional diet high in sugar, tobacco use, harmful use of alcohol and physical inactivity) between dental diseases and other non communicable diseases such as cardiovascular disease, diabetes, chronic respiratory diseases, kidney disease and cancer to name but a few. Overall health benefits can reach far beyond the mouth.


5)    Preventive care and treatment protocols will be followed to ensure we consistently deliver our promises ensuring patients are fully informed at the start, during and at the end of treatment including what their role is and our role is in achieving good oral health. Risk assessments (Previser tm) will be carried out for all dental diseases; periodontal disease (gum), caries (tooth decay), oral cancer and tooth surface loss (erosion, abrasion and attrition).


6)    We will keep up to date with current thinking, techniques and technologies. We will keep fully up to date by continual learning and professional development to ensure that preventive and treatment care protocols and strategies are evidence based and also in line with the European Federation of Periodontology (EFP) and British Society of Periodontology (BSP) guidelines, NICE guidelines and other associated professional bodies that provide current up to date relevant information. We will continually review all policies at the practice on a regular basis.


7)    We will provide the highest quality dental care and treatment with an effective minimally invasive approach. Patients will be given comprehensive understandable information to make fully informed decisions about their care. This will include benefits and risks of all their options.


8)    Patients will be able to see the Hygienist on a Private Direct Access to a Hygienist basis and that we will ensure patients understand that it is important to see a dentist on a regular basis too. This can be arranged here with the dentist at this practice or the patient’s own dentist at another practice.


9)    This practice has comprehensive Referral Pathways if it is necessary for a patient to see a dental specialist or any other health care professional that they may require for additional benefit. When advice or treatment needs exceed that which we can provide, the patient will be fully informed and receive efficient, caring and appropriate referral with their consent.


10) We aim to enhance public awareness about dental diseases and the importance of regular dental care. We aim to enhance access to dental care for the whole community and encourage patients to visit so everyone can benefit. We will participate in any local or national health care initiatives or directives aimed at the wider population.



To measure success;

·         By a continuous programme of training and audit we will ensure that our team will be able to carry out their duties competently and remain focused on the interests of all patients as a core value.


·         We will continually monitor the patient experiences and by so doing aim to always exceed the Essential Standards of Quality and Safety.


·         We will gather direct patient feedback, verbal and pre and post treatment questionnaires in order to improve our services.


·         Clinically, we will use dental indices; before and after measurements to check improvement for evaluation and progress.


·         Before and after photographs will be used and stored appropriately with patient consent as stated in the photographic consent form.


·         Evaluation of dental treatment and recording of statistics of improvement and we will continually set and monitor targets for our performance.




·         We will invest in quality materials equipment, technology and innovate processes to improve the practice and financial viability.








The practice will cater for patients of all ages from babies through to the elderly.


The Hygienist care and treatment provided will be as follows;


1)    Diagnosis and monitoring of dental diseases.


2)    Prevention and treatment of periodontal disease through non surgical periodontal treatment from health, gingivitis to periodontitis. Referral where appropriate and required using BSP Guidelines.


3)    Using any appropriate additional tests including radiographs and recording and explaining findings to patient.


4)    Prevention and treatment of dental caries and prevention strategies for all patients.


5)    Dietary analysis and advice for caries prevention, periodontal health and general health benefits.


6)    Tooth whitening under the prescription of a dentist.


7)    Oral diagnostics and use of Intra oral camera.


8)    Saliva and bacterial testing where indicated to fully inform the patients about the health of their mouth.


9)    Hygienist diagnostic and treatment equipment including the latest air polishing techniques and the latest ultrasonic technology.


10) Soft tissue screening and timely referral as appropriate for any other suspicious lesions


11) The use of a Patient Group Directive to be able to fully use Hygienist extended duty skills.


12) Referrals to a dentist specialist or other dental or health care professional where required.





1)    It is important that we seek patient’s views on the services and treatments we provide as we want them to be completely satisfied. Patients participate fully in the decisions so they can better understand the care and treatment they are getting.


2)    We encourage patients to give us feedback on our performance and to better understand where we may improve.


3)    We document all feedback and use this in our discussions. We do this by patient satisfaction surveys, comment books, complaint logs and of course verbally during any team member conversations with patients.


4)    We respond to these to improve our services give feedback received and address the issues raised.


5)    We intend to invite a cohort of regular patients to a feedback and advisory group to discuss views on the patient’s perspective of the practice in addition to this.






Opening Hours


Set opening hours with the flexibility of opening evening and Saturdays to meet the needs of as many patients as possible.


Monday 9am-5pm

Tuesday 9am-5pm

Wednesday 9am-5pm

Thursday 9am- 5pm

Friday 9am-5pm

Saturday mornings and evenings - By arrangement

Sunday – Closed


In an emergency within normal working hours, patients should call the practice for advice and to book an appointment if required. Out of hours, an answer phone message will be left giving details of how to get in touch for advice and receive emergency treatment if necessary.






Please provide details about

·         how to complain

·         who to complain to

·         how you will deal with a complaint

·         other sources of help if patient not happy with how you have dealt with the complaint (include contact details for HIW)


We aim to provide a great service and want patients to be completely satisfied and meet their expectations with the dental treatment and care.


If at any time the patient wishes to discuss problems or has a complaint about the care, we ask for them to let us know as soon as possible for us to try and put this right.


Any complaints will be dealt with efficiently and politely with the aim to resolving this as soon as possible. We will be fair and take great care to listen and understand to the complaint.

There will be no discrimination following a complaint and confidentiality will also be protected.


If there is a complaint on behalf of someone else we have to know you have their permission to do so with a notes signed by the person unless they are incapable of providing this because of physical or mental illness or a child under the age of 16years


The patient should contact Yvonne Wood at the practice to discuss the patient concerns.

The complaint will be acknowledged within 3 working days and we aim for a full response in 10 working days.

We will keep comprehensive records of the complaint and it will be stored securely.

Should the complaint need to be investigated, this may involve the person who treated you, members of the team or others. In some cases the investigation may take longer than 10 working days, in which case the patient will be informed about the reason for the delay, the progress of the investigation and the proposed date it will be completed.

When the investigation has been completed, the patient will be informed of its outcome in writing and invited to a meeting to discuss the results and any practical solutions that we can offer.

If the patient is unfortunately dissatisfied with our response to a complaint they can if you wish take it further.


Please see the contact details below.





Healthcare Inspectorate Wales

Welsh Government

Rhydycar Business Park

Merthyr Tydfil

CF48 1UZ

Telephone: 0300 0628163



Dental Complaints Service

Stephenson House

2 Cherry Orchard Road



Telephone :0845 6120540


General Dental Council

37 Wimpole Street



Telephone : 020 78873800





Our objectives focus on how we can improve equality for everyone so that everyone visiting the practice receives good quality health and social care. Our objectives are:

1.    Person-centred care and equality

2.    Accessible information and communication

3.    Equality and demonstrating that we are a well-led provider of services

4.    Equal access to pathways of care


Equality Act 2010


The practice recognises the principles of Equality, Diversity and Human rights for both its patients and employees.This act protects and provides that people are not discriminated against and is fully understood and respected out by all team members.

Age, disability (which includes mental health and people diagnosed as clinically obese), race, religion or belief, sex, sexual orientation, gender reassignment (people who are having or who have had a sex change, transvestites and transgender people), marriage and civil partnership, and pregnancy and maternity are not discriminated against.


Discrimination, harassment and victimisation are defined in our practice policy and all staff are required to conform to this policy and to bring to the attention of Yvonne Wood any issues which might violate the principles contained in our policy.


Yvonne Wood is responsible for considering and taking action if any instances which may breach our policy are brought to her attention.

We recognise and conform to the European Convention on Human Rights Act 1998.






Date Statement of Purpose written & Revised


Written -25/6/17

Revised - 1/3/18



Yvonne Wood